Wendy’s surge-pricing plan draws scorn, mockery; company backtracks on stance
Wendy's, the country's second-largest burger chain, said it will introduce menu prices that will fluctuate depending on the time of day.
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The story so far
2 developments- Feb 26, 2024Wendy's announces Uber-like surge pricing model
- Feb 28, 2024Wendy’s says it won’t use surge pricing
Who covered each development
No new developments
Quiet for 944 daysLast development · Feb 28, 2024 — Wendy’s says it won’t use surge pricing
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8 viewpointsSurge in Wendy's complaints exposes limits to consumer tolerance of unstable prices
Wendy's says 'dynamic pricing' for burgers isn't like 'surge pricing' for Uber
Center
10 viewpointsRight
9 viewpointsWendy's backtracks on surge-pricing after CEO touched off firestorm with 'dynamic pricing' announcement
Restaurateur praises Wendy’s experimenting with surge pricing, says industry will ‘learn a lot’ from results
Wendy’s surge-pricing plan draws scorn, mockery; company backtracks on stance
Some restaurants are already using surge pricing — and reaping big profits — as Wendy’s plans fluctuating charges
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