'Practical Magic 2' conjures a No. 1 box office debut with $30 million
Practical Magic 2," a sequel to the 1998 film starring Sandra Bullock and Nicole Kidman, opened at the top of the box office this weekend with $30 million in earnings. The original film initially had modest theatrical performance but later became a major cult favorite through home video releases. The sequel will follow Warner Bros.' standard practice of a theatrical release followed by a streaming window through their PVOD strategy.

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The story so far
4 developments- Sep 11Only center coverage:Why The ‘Practical Magic 2’ Streaming Release Will Follow Warner Bros.’ Regular PVOD Strategy
- Sep 11Box Office: ‘Practical Magic 2’ Makes $4.7 Million in Previews
- Sep 13'Practical Magic 2' conjures a No. 1 box office debut with $30 million
- Sep 13How ‘Practical Magic 2’ Opened In Comparison To The 1998 Original
Who covered each development
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Quiet for 16 daysLast development · Sep 13 — How ‘Practical Magic 2’ Opened In Comparison To The 1998 Original
The bigger story
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3 viewpointsWhy The ‘Practical Magic 2’ Streaming Release Will Follow Warner Bros.’ Regular PVOD Strategy
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2 viewpointsBox Office: ‘Practical Magic 2’ Dethrones 'Spider-Man' With $30 Million Debut
‘Practical Magic 2’ conjures a No. 1 box office debut with $30 million
‘Practical Magic 2’ is the film to finally dethrone ‘Spider-Man’ at weekend box office
What Dark Spell Brought ‘Practical Magic’ Back to the Big Screen? And Should You See ‘Practical Magic 2’ Opening Weekend?
Other outlets
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8 articles‘Practical Magic 2’ Leads Box Office as ‘Spider-Man’ Eyes All-Time Domestic Record
Box Office: ‘Practical Magic 2’ Conjures Up $13 Million on Friday as ‘Spider-Man: Brand New Day’ Nears All-Time Domestic Box Office Record
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