NHL launches 'Hot for Hockey' campaign to tap into 'hockey romance' culture — and the results are bizarre
The NHL says it has reached peak fandom and is looking for new ways to bring in additional viewers. One way the league thinks it can attract new fans is by capitalizing on hockey-themed romance novels and TV shows, and the ideas are somewhat queer, to say the least.
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National2 articles from 2 sources across the spectrum· Updated 7d ago
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