Meta is betting big on its Muse AI agent with a blitz of new gadgets
Meta has launched Muse, a new AI agent that can perform tasks like accessing email and making purchases on behalf of users. The app quickly became the top free app in the U.S. App Store, surpassing competitors like ChatGPT. Meta is promoting Muse through advertising and new devices as part of a broader effort to make AI agents a standard part of everyday life. The company is also working on related products, including a physical charm device, as it positions itself in the growing market for consumer AI tools.

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The story so far
6 developments- Sep 18Meta's Muse AI agent is very powerful — but not enough to overcome my kids' annoying school apps
- Sep 20Meta’s Muse TV ad is the latest sign that AI agents are going mainstream
- Sep 23Only center coverage:Meta says its Muse AI agent can do things for you. I put it to the test
- Sep 24Meta is betting big on its Muse AI agent with a blitz of new gadgets
- Sep 24With Meta’s Muse Charm, AI enters its kawaii era
Who covered each development
No new developments
Quiet for 5 daysLast development · Sep 24 — With Meta’s Muse Charm, AI enters its kawaii era
The bigger story
This story is one of several related ones. Here's where it sits.
Left
5 viewpointsMark Zuckerberg predicts Muse will become a "personal superintelligence" for billions.
Center
4 viewpointsMeta’s Muse AI Agent Has Been Downloaded Half a Million Times — With a Serious Bug
Right
5 viewpoints‘Evil Tamagotchi’: Meta’s New AI ‘Muse Charm’ Could Become a Digital False God
Meta’s Muse AI agent weighs on financial industry as investors fear competition to human advisors
Meta’s Muse AI is exploding in popularity—and already drawing heated backlash from another tech giant
Meta’s Muse AI Agent Overtakes ChatGPT, Claude, and Grok to Become No. 1 Free App in U.S
Other outlets
International, entertainment and tech outlets, by their rating. Not counted in the bar above. How we count coverage
Left
4 articlesMeta’s Muse AI Agents Sometimes Tagged in Human Contractors. One of Them Reportedly Got Racist
Center
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