McDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’
Franchisees said the algorithm has widened the gap between prices on identical items at various restaurants within the same neighborhoods, according to a report.
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National3 articles from 3 sources across the spectrum· Updated 7d ago
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1 viewpointMcDonald’s Says Algorithms Don’t Set Big Mac Prices. Franchisees Say They’re Pressured to Follow Them
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2 viewpointsMcDonald’s pushes AI tools that suggest Big Mac prices based on ‘customer willingness to pay’
McDonald’s AI tool suggests varying Big Mac prices by location