Marco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers
Banijay Entertainment CEO Marco Bassetti has revealed a €1B ($1.1B) spend on “creativity” over the past four years, but has warned of trouble ahead if Hollywood studios don’t provide better “rewards” for European producer.
National story. 2 articles from 2 sources. 0 are on the bar; 2 are international, entertainment or tech outlets, listed separately. Updated 7d ago.
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2 articlesMarco Bassetti Says Banijay Has Spent $1.1B On “Creativity” In Four Years But Warns U.S. Giants Must Reward European Producers
Banijay CEO Marco Bassetti Urges European Producers to Fight for Better Terms of Trade With Hollywood: Studios and Streamers Should Provide ‘Rewards for Creativity’
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