How bot traffic is wasting your ad budget and training Google to spend more
Bot traffic is wasting advertising budgets in two ways: by generating fake clicks and leads that companies pay for, and by corrupting the data that advertising systems use to improve future campaigns. This means companies lose money twice—once on the fraudulent activity itself, and again through reduced campaign effectiveness.
1 across the spectrum. Choose a side on the bar to jump to it.
National story. 11 articles from 9 sources. Sources that ran the same article count once, which leaves 1 viewpoint. Updated 2d ago.
Left
0 viewpointsSame wire story as other lanes. No original Left take here.
How bot traffic is wasting your ad budget and training Google to spend more
Center
1 viewpointRan by 10 outlets· KESQ Palm Springs, ABC 17 Mid-Missouri, +8 more
Right
0 viewpointsNo Right coverage yet.
A blind spot on this side of the story.