Good Good and Callaway apologize amid backlash over 'inappropriate' golf ad: 'Should never have happened'
Callaway, a golf company, ran an advertisement for a new driver through its media partner Good Good Golf that showed a woman being shoved to the ground. The ad was taken down and Callaway apologized after people objected to the violent content.
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National story. 20 articles from 13 sources. 12 are on the bar; 1 is an international, entertainment or tech outlet, listed separately. Updated Aug 27, 2026.
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3 sourcesCallaway severs ties with golf brand after controversial ad sparks outrage
These golf companies are apologizing after their ‘Obsession’-inspired ad horrified social media for the wrong reasons
Center
7 sourcesGood Good apologizes for controversial golf ad: 'Should never have happened'
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2 sourcesCallaway Golf Apologizes for Ad Accused of Promoting Violence Against Women
Callaway admits it approved controversial Good Good woman-shoving ad in late-night statement
Good Good issues contradictory apology for since-deleted golf ad showing a man shoving a woman to the ground
Other outlets
International, entertainment and tech outlets, by their rating. Not counted in the bar above. How we count coverage
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1 articleCallaway apologises after golf ad slammed for depicting domestic violence
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