Dickies Arena renamed Ariat Arena in new 10-year partnership

The arena home of Fort Worth’s Stock Show and Rodeo has a new name — Dickies Arena is now Ariat Arena. The Fort Worth-based Western wear company announced it had secured naming rights for the 14,000-seat arena for at least the next decade.

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2 articles from 2 sources. Updated 7d ago.

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FOX 4 DallasCenter· 7d ago

Dickies Arena renamed Ariat Arena in new 10-year partnership

NBC 5 Dallas-Fort WorthLean Left· 7d ago

Fort Worth's Dickies Arena is now Ariat Arena

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