Cracker Barrel unveils a new logo as part of wider rebrand efforts, sparking ire among some online
Cracker Barrel has been working on a wider rebrand for some time, remodeling its country-style restaurants and retail stores.
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National25 articles from 17 sources across the spectrum· Updated 403d ago
17 across the spectrum · tap a section to jump
The story so far
2 developments- Aug 20, 2025Cracker Barrel reveals new logo as part of modern makeover
- Aug 22, 2025Cracker Barrel’s new logo sparks ire among some online
Who covered each development
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No new developments
Quiet for 403 daysLast development · Aug 22, 2025 — Cracker Barrel’s new logo sparks ire among some online
How each side is putting it
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2 viewpointsCenter
6 viewpointsCracker Barrel loses almost $200 million in value as stock plunges after new logo release
Right
9 viewpointsCracker Barrel's first rebrand in nearly 50 years backfired. The company's stock lost nearly $100 million after introducing a more minimalist look
The Disastrous Cracker Barrel Rebrand Finally Gets an Explanation and It Will Surprise No One
Cracker Barrel stock plunges after backlash over logo change, $700 million brand makeover