Callaway Golf ends partnership with Good Good Golf after controversial ad
Golf equipment company Callaway ended its partnership with media firm Good Good after backlash over an advertisement. Good Good also withdrew sponsorship from a PGA tournament. Callaway subsequently pledged money to women's welfare organizations.
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National story. 20 articles from 10 sources. Updated Aug 29, 2026.
Left
3 sourcesGood Good and Callaway Golf keep taking bigger swings at each other. It’s not helping either brand
Good Good's CEO went nuclear on Callaway after the brand cut ties over an ad scandal
PGA Tour CEO blasts ‘concerning’ Good Good Golf ad that depicted co-founder shoving female golfer onto the ground
Center
5 sourcesCallaway, Good Good Golf in crisis as shocking ad shows man shoving woman to the ground
Fallout from controversial golf ad deepens as Good Good loses deals with Callaway and PGA Tour
Good Good Golf Drama Explained as Advert Sparks Lost Deals, Pulled Products
Right
2 sourcesGood Good Golf dismisses those behind controversial ad that has company spiraling
Good Good Golf doesn't deserve to be canceled for their dumb ad in collaboration with Callaway
Good Good Golf CEO attacks Callaway for ‘media blitz,’ threatens lawsuit in late-night tweet storm as fallout from ad worsens
Backlash over Good Good Golf ad goes too far as stores pull merchandise, PGA Tour event potentially canceled
The story so far
2 developments- Aug 28Only center coverage:Callaway Golf ends partnership with Good Good Golf after controversial ad
- Aug 28Good Good Golf's very bad, bad week amid backlash over Callaway ad
Who covered each development
No new developments
Quiet for 50 daysLast development · Aug 28 — Good Good Golf's very bad, bad week amid backlash over Callaway ad