Mattel CEO confirms plans to raise prices as he calls for zero tariffs on toys
Mattel, the toy manufacturing giant and maker of Barbie, plans to raise prices on American toys due to tariffs, it said Monday in its earnings report.

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2 developments- May 5, 2025Mattel plans to raise prices on some toys to offset tariff costs
- May 6, 2025Mattel CEO confirms plans to raise prices as he calls for zero tariffs on toys
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Quiet for 511 daysLast development · May 6, 2025 — Mattel CEO confirms plans to raise prices as he calls for zero tariffs on toys
The bigger story
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3 viewpointsMattel warns of price hikes after Trump reiterates that kids can deal with fewer dolls
Mattel considers price hikes in response to tariffs after Trump says kids don't need a lot of dolls
Barbie-maker Mattel to hike U.S. prices as tariffs raise costs | Honolulu Star-Advertiser
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6 viewpointsMattel plans to raise prices on some toys to offset tariff costs
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2 viewpointsMattel plans to raise prices on some toys to offset tariff costs
Mattel to hike prices on Barbie, Hot Wheels, other toys to offset Trump tariff costs
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2 articlesMattel Says It’s Going to Raise Prices After Trump Says Americans Don’t Need So Many Dolls
Barbie maker raises prices due to Trump tariffs as Ford warns of $1.5bn cost
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